Measuring organizational performance, the overall effectiveness of an organization in achieving its goals is widely recognized as crucial for success. In fact, 86% of executives believe that tracking organizational effectiveness is key to long-term success, yet only 40% of organizations try to regularly track such metrics [1]. The gap suggests that many organizations acknowledge the importance of performance measurement but still do not implement it in practice. This analysis explores the broad reasons why organizations fail to measure collective performance, identifying recurring barriers across industries. The article draws on expert opinions, academic research and case examples and highlights structural, cultural and strategic factors that commonly impede the adoption of effective performance measurement systems. Importance Organizations that measure and manage performance tend to achieve better outcomes. A study by the Metrus Group compared “measurement-managed” organ...