AI may offer speed but sustainable performance demands foresight. Long-term success depends not just on what organizations adopt but on what they sustain. The Longevity Dilemma AI enables rapid transformation but speed without sustainability risks burnout, fragmentation and strategic drift. Many AI investments focus on short-term wins: cost cuts, fast rollouts or eye-catching prototypes. But real impact is measured in endurance, not velocity. Why Sustainability Matters in AI Strategy To future-proof performance organizations must consider the environmental, social, financial and systemic implications of AI deployment. This includes: Minimizing resource consumption and digital waste Ensuring fair labour transitions and skill investment Embedding transparency, trust and inclusivity in systems Managing long-term cost, governance and lifecycle planning Performance Theory as a Compass A performance framework like IMPACT supports sustainable decision-making. It balanc...