For Small and Medium-Sized Enterprises (SMEs) aiming to advance their sustainability goals, traditional financing methods can sometimes present significant barriers. Enter crowdfunding and peer-to-peer (P2P) lending—two innovative financing models that have emerged as powerful tools for SMEs seeking to fund sustainable projects. By harnessing the power of the crowd and leveraging digital platforms, these methods offer a more accessible, flexible and community-driven approach to securing funds for green initiatives. Understanding Crowdfunding and Peer-to-Peer Lending Crowdfunding involves raising small amounts of money from a large number of people, typically via online platforms. This method can be particularly effective for sustainability projects that resonate with the public’s growing environmental consciousness, offering not just funds but also increased visibility and community engagement. Peer-to-Peer (P2P) Lending , on the other hand, connects borrowers directly with i