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Studies of Collective Performance Theories (Article 2)

Key Theoretical Frameworks

Social Identity Theory

Originally formulated by social psychologists Henri Tajfel and John Turner in the late 1970s, Social Identity Theory explains how individuals define themselves in terms of group memberships and how this influences their behaviour towards in-group (their own group) and out-group (other groups) members. According to Tajfel and Turner, a person’s self-concept has a significant social component: people derive pride, self-esteem and norms from the groups to which they belong. Key concepts include:

In-group vs. Out-group: People categorise themselves and others into groups, leading to in-group favouritism and sometimes out-group discrimination. For example, employees in one department may develop a strong in-group identity, subtly competing with other departments.

Social Categorisation and Comparison: Individuals strive for a positive social identity by comparing their group favourably against others. If an in-group’s status is low, members may attempt to improve it or even leave the group if possible. This dynamic helps explain phenomena like inter-departmental rivalries in organisations or the intense loyalty seen in sports team fans.

Implications for Performance: A strong, positive social identity can enhance collective performance by increasing cohesion and cooperation. Group members feel motivated to work harder when their group’s reputation is at stake. However, it can also lead to groupthink or conflict if mismanaged. In organisational behaviour, managers use this insight by fostering a strong team or company identity to boost morale and effectiveness. For instance, research has found that teams with a strong shared identity and group efficacy beliefs tend to perform better and persevere in challenges.

Historical Context: Social Identity Theory emerged as a response to real-world issues of prejudice and group conflict (Tajfel was influenced by understanding post-WWII ethnic conflicts). It provided a theoretical framework for understanding collective phenomena such as nationalism, workplace team spirit and social movements. In the 1980s and 1990s, this theory informed diversity management and leadership strategies, highlighting that leaders can improve group performance by strengthening group identity and cohesion (while also being cautious of intergroup biases).

Team Effectiveness Models

Within organisational behaviour and psychology, multiple frameworks have been proposed to understand what makes a team effective. These models often build on an Input-Process-Output (IPO) framework, where team inputs (such as composition, resources and task design) affect team processes (communication, coordination, conflict resolution), which in turn determine outputs (performance outcomes, member satisfaction).

Input-Process-Output (IPO) Model: A classic framework where inputs (e.g., team size, skills, diversity) influence processes (e.g., how the team communicates, sets goals, solves problems) and these processes drive performance outcomes. Over time, this basic model has been expanded to include feedback loops and more complex mediating factors. For example, Kozlowski and Ilgen (2006) advocated a dynamic IPO model emphasising that team processes evolve and that interventions in areas like team training or leadership can improve effectiveness.

Tuckman’s Stages of Group Development: Proposed by Bruce Tuckman (1965), it outlines Forming, Storming, Norming, performing (and later Adjourning) stages that teams typically progress through. While not a performance model per se, it offers insight into how team cohesion and effectiveness mature over time. For instance, during the “storming” phase (characterised by conflict and competition), performance might dip until the team establishes norms in the “norming” phase.

GRPI Model: One of the first team effectiveness models by Rubin, Plovnick and Fry (1977) focusing on Goals, Roles, Processes, Interpersonal relationships (GRPI). It suggests that clear goals, well-defined roles, effective processes and sound interpersonal relationships are all necessary for high team performance.

Hackman’s Five-Factor Model: Proposed by J. Richard Hackman (2002), it identifies five conditions for team effectiveness: a real team (stable membership), a compelling direction (clear, challenging goal), an enabling structure (proper task design and norms), a supportive context (reward systems, resources, training) and expert coaching. Hackman’s research emphasised that having the right organisational support and team design often matters more than the personalities of team members.

Collective Intelligence: More recently, researchers have examined the idea of a “collective IQ” – that teams have a measurable general intelligence factor. Studies in the 2010s found that factors like equal participation in discussion and social sensitivity (empathy) correlate with a team’s ability to perform well across different tasks, more so than the average or maximum individual intelligence on the team.

Applications: Team effectiveness models have been applied extensively in industrial and corporate settings since the mid-20th century. For example, during the rise of the Japanese auto industry in the 1970s and 1980s, concepts like quality circles (small groups of workers who meet to solve problems) demonstrated how empowering teams could increase productivity and innovation. In Western corporations, these models influenced how companies structured project teams, from the skunk works teams at Lockheed Martin in the 1940s (for rapid innovation) to contemporary agile software teams. In healthcare, effective team coordination (surgeons, nurses, anaesthesiologists working as a unit) has been linked to better patient outcomes. Each model provides managers with checklists or diagnostics to improve team design and address breakdowns in group process (for instance, resolving role ambiguity or improving communication channels). For instance, the importance of shared mental models and transactive memory (knowing who in the group knows what) has been highlighted as crucial for coordination in teams. Such cognitive synchrony was found to improve performance in contexts from flight crews to research teams.

Dramaturgical Analysis (Performance as Metaphor)

In sociology and theatre studies, dramaturgical analysis offers a unique lens on collective performance by literally treating social life as a stage play. Erving Goffman’s seminal 1959 book "The Presentation of Self in Everyday Life" introduced this framework. Goffman argued that in everyday interactions, people are like actors performing roles, following social scripts and managing impressions in front of an audience. Key concepts include:

Front Stage vs. Back Stage: In any group or organisation, the “front stage” is where the collective performance is on display to an audience (e.g., a sales team pitching to a client or politicians in a public debate). Here, members adhere to expected roles and norms to project a certain image. The “backstage” is where the group can drop formal roles and be themselves (e.g., the sales team debriefing privately, the political aides strategizing off-camera). Goffman highlighted how effective collective performance often relies on hidden preparatory work and informal bonding that occurs backstage.

Role Playing and Teams: Goffman extended the theatrical metaphor to team situations, noting that team members often collaboratively create a single performance. In a restaurant, for example, cooks, servers and hosts each play roles that together deliver the performance of “fine dining” to customers. They must share information and maintain coherence in the act (for instance, not letting a customer see any kitchen confusion – keeping the “illusion” intact).

Impression Management: Groups, like individuals, engage in managing the impressions they give off. In organisational settings, this can mean a company’s employees coordinating to present a unified front during a product launch or crisis (a real-world example of collective impression management). Dramaturgical analysis in political science often describes how political parties or governments stage-manage events (press conferences, state ceremonies) as collective performances to maintain legitimacy or public support.

Historical and Cultural Applications: Dramaturgical analysis bridges sociology and theatre, so it has been applied in both everyday social settings and artistic contexts. In theatre studies, this concept resonates with ensemble performance practices. For example, avant-garde theatre troupes in the 1960s like The Living Theatre in New York treated their entire group as an ensemble cast both on and off stage, blurring life and art in collective political performances. In organizations, consultants sometimes draw on Goffman’s ideas to train front-line staff in customer service, highlighting the “show” aspects of hospitality or retail (e.g., employees at Disney theme parks are called “cast members” explicitly acknowledging the performance aspect). In politics, terms like “political theatre” and “optics” reflect awareness that governmental proceedings often have scripted, performative elements (such as parliamentary debates following ritualised rules and displays). Overall, dramaturgical analysis reminds us that collective performance has an expressive dimension – groups perform not just tasks but also meanings and identities. This perspective enriches our understanding beyond pure efficiency models, showing how culture, identity and symbolism are part of any group’s activity.

Collective Efficacy Theory

Collective efficacy refers to a group’s shared belief in its capability to organize and execute actions required to achieve certain goals. The term was introduced by psychologist Albert Bandura, extending his influential work on self-efficacy (an individual’s belief in their own competence) to the group level. Bandura (1986) defined collective efficacy as “a group's shared belief in its conjoint capabilities to organize and execute the courses of action required to produce given levels of attainments”. Several points highlight this concept:

Not Just Sum of Individuals: Collective efficacy is an emergent property of the group, not merely an average of individual self-efficacy levels. It arises from group interaction, coordination and mutual support. A team might have modestly skilled members but if they strongly believe in each other and maintain high morale, their collective efficacy (and thus performance) can be high. Conversely, a team of experts with mistrust or low confidence in each other can underperform due to low collective efficacy.

Sources of Collective Efficacy: Bandura noted that groups build efficacy through similar sources as individuals do: mastery experience (achieving success together), vicarious experience (seeing peer groups succeed), social persuasion (leadership encouragement and positive team climate) and monitoring of group affect (collectively managing stress and positivity) (6. Collective efficacy | PSYCHOLOGY OF TEAM SPORTS). In sports psychology, for example, a few early wins (mastery experiences) can significantly boost a team’s confidence in itself, leading to further success – a positive feedback loop.

Impact on Performance: High collective efficacy generally correlates with greater effort, persistence and resilience by group members. Research in organisational settings finds that teams with strong collective efficacy set more challenging goals and remain committed to them, even under adversity. In sports, studies show that teams with higher collective efficacy (e.g., believing “we can beat this formidable opponent”) tend to perform better and cope with setbacks constructively, often mediated by greater teamwork and communication. Collective efficacy also reduces social loafing because each member feels their contribution is crucial to group success.

Community and Societal Level: In sociology, the concept was later applied by Robert Sampson et al. (1997) to neighbourhoods, linking collective efficacy to reduced crime. In that context, it described neighbours’ shared belief in their power to maintain social order (e.g., willingness to intervene for the common good). High collective efficacy in a community means residents trust each other and confidently take collective action (like neighbourhood watches or community clean-ups), which has been associated with lower violence and disorder. Similarly, in education, teachers’ collective efficacy (their shared confidence that they can help students learn) has emerged as a strong predictor of school achievement levels.

Examples: Collective efficacy theory has been applied in work teams, sports teams, community development and even online groups. For instance, during the Apollo 11 moon landing project (1960s), NASA teams exhibited high collective efficacy – engineers and astronauts shared a strong belief in their joint ability to achieve the unprecedented goal of a moon landing, which drove them to solve challenges collaboratively. In contrast, low collective efficacy can partly explain failures of group endeavours (for example, if a project team starts to doubt its mission or capacity, motivation and coordination may collapse). At the community level, initiatives to improve public health have recognised that building collective efficacy (e.g., through support groups or patient networks) can lead to better health outcomes, as people encourage each other and disseminate effective practices. Collective efficacy ties closely to social identity: a strong shared identity can boost collective confidence (“we are in this together and capable”), while success as a group further reinforces that identity – thereby continually influencing collective performance in a virtuous cycle.

Other Relevant Frameworks

In addition to the above, there are other theories and concepts across disciplines that enrich the study of collective performance:

Group Cohesion and Cohesiveness:  A concept in social psychology and small group research, referring to the bonds that hold a group together. High cohesion often leads to better communication and satisfaction, though not always better performance (over-cohesive groups can sometimes prioritise harmony over results). Cohesion is influenced by factors like interpersonal liking, shared goals and success experiences. For example, military unit cohesion has been studied as a factor in combat performance.

Groupthink (Irving Janis, 1972):  Although more of a cautionary concept, it describes the downside of strong group identity and cohesion – when a desire for consensus and conformity within a group leads to poor decision-making. Understanding groupthink is important for collective performance because it highlights the need for open debate and critical thinking in teams. Successful groups often deliberately appoint a “devil’s advocate” or encourage diverse views to avoid the groupthink trap.

Diversity and Creative Abrasion:  Organisational theorists note that diversity in teams (in terms of functional expertise, demographic background or cognitive style) can enhance collective performance on complex tasks by bringing in varied perspectives. Research by Katherine Phillips and others in the 2000s shows that diverse teams can be less comfortable but often more innovative, as the friction of different viewpoints forces deeper analysis. The key is managing diversity so it leads to constructive debate rather than factional conflict. Historically, this insight has influenced hiring and team assembly practices in industries that rely on innovation.

Collective Action Theories (Political Science):  Beyond resource mobilisation, theories like Mancur Olson’s Logic of Collective Action (1965) explored why individuals do or don’t participate in group efforts (e.g., the free-rider problem in public goods). Political process theory in social movements (late 1970s–1980s by Charles Tilly, Doug McAdam) examined how political opportunities and threats shape collective action success. These theories, while not about “performance” in a workplace sense, address effectiveness of groups in achieving social or political change and thus overlap with the broader idea of collective performance. For instance, a social movement’s performance might be judged by its ability to sustain protests, influence public opinion or change laws, which in turn depends on organisational efficacy, identity and strategy – concepts familiar from the other frameworks.

The table below summarises some key frameworks across disciplines, their proponents and core ideas:

(Table 1: Key Collective Performance Theories across Disciplines.)

Disclaimer:

Please note that parts of this post were assisted by an Artificial Intelligence (AI) tool. The AI has been used to generate certain content and provide information synthesis. While every effort has been made to ensure accuracy, the AI's contributions are based on its training data and algorithms and should be considered as supplementary information.

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